Production & Post-Production

Post-production at AS:

Editing images – editing and uploading photo's using photoshop (photoshop was new to me therefore I found it a struggle at first although it was excellent software to use for this task).

Enhancing colours, adjusting the contrast. (music video and magazine)

 Moving the images to the appropriate layout. (digipak and music magazine)

Manipulated the text to match colour scheme (blue text on the cover)( this stage of post-production was quite time consuming especially using unfamiliar software).

Building text boxes and placing text into columns for the DPS in the style of NME or Dazed. Making a professional layout.

A2 Post-production:

Uploading the clips onto Final Cut software

Beginning to edit by dragging the selected clips down to the time-line

Adding the sound to the visuals in order for the clips and lip-syncing to match up.

Adding fast-forwarding tools to certain clips to make the video more exciting. This looked good once it was accomplished however was difficult because once the tool was applied the timing was out. However after doing this a few times and adding a re-wind effect, it became a lot quicker.

Key media Concepts

Placing the Blue text on the cover of my magazine along with smaller pink texts (coverlines) it gave my magazine an equal audience of males and females, representing it as a multi-genred music magazine.


media language- We used a pink and green colour scheme with a few monochrome patterns, using this connoted a fun and young video.

representations - the boy in the music video are dressed fairly casually, representing a realistic young group on a budget video shoot. The plainness of the costumes create a clean and smart look for the band, even though they are casual.

Institutions - Chose the majorly famous Sony to represent my band. This fairly mainstream and wouls result in a mainstream a wide audience (mode of address). Looking back, i would have probably chose a slightly more quirky or smaller label to represent my band/or have the band make their own label such as Jamie XX is Founder of XL recordings. This would allow the band to communicate with a niche audience.