Outline genre category for music video
Our video falls into the performance category. (andrew Goodwin)
genre of song
Dance/electronic/pop
Generic conventions
lip-syncing, repeated shots, close ups, zooms. First person mode of address (girl directly makes eye contact with the camera)
subvert male dominance in a band
Iconographies: The fast editing matches the song. Fits genre
Representations: character are typical of bands such as The XX , alternative. I would say the band go against stereotypical dance acts as far as their appearence. Dance artists would be colourful and vibrant in their appearence to match the music. However our actors have a casual style that is normally associated with the stereotypical 'indie' genre.
Postmodernisn - could a postmodern genre be applied to your chosen media text?
Jacques Derrida - 'there is no genreless text'
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