Media Langauge theory

John Fiske (1982)- denotation is what   is   photographed  (filmed) . Conotation   is   how   it    is   photographed  (filmed) .

Stuart Hall (1980) -  Texts can be encoded by producers, and meaning is decoded by and audience.

Charles Sanders Pierce (1931) - three    types   of  sings  that   we  use  everyday  to   create   

 meaning  
iconic
indexical  - dj    decks ,    conote  house  party,   somethig   literal   we  can   see .
symbolic signs  - we  have   symbolic  signs   in   our   video  as   it  dneotes   simplicity.