Media Language
Close up of DJ mixer, fast jumpcuts zooming in and out: Parallel to the music as it is quick and punchy. Connotes an energetic style to the song and relates to the song dance genre.
Still and central framing – The camera remains still as the girl dances.
Two shot framing – there is a shot of the DJ and female singer. This highlights that they are a band. Body Language: The girl is dancing around as she is the singer, the Dj remains aloof and doesn’t make eye contact with the camera. These two elements highlights the bands relationship.
Close-up: close up of the dj’s face as he remains disconnected from the camera.
Editing:
Re-winding: when the girl sings ‘oh no’ and whilst the dj’s hand flicks up and down. This connotes a quirky style to the video and runs parallel to the sound.(synchronous). This denotes that the dj sound is diegetic, we believe the sound and lisyncing is real.
Slow motion – The scene of the girl dancing against a black and white background have been edited using slow motion. This connotes a relaxed part of the song and creates the illusion of her weaving in and out of the lined background.
Fast-forward: some shots of the dj have been fast-forwarded to make him look busier
Colour: the brightness and clarity of the white shots have been enhanced using 'alien lab' effect
Lighting:
Pink and green background – connotes a fun atmosphere and style to the video as well as matching the style of the song. Works well with the different genders of the band. conotes artificial lighting.
Sound: non diegetic, synchronus and parallel sound that matches the action of the actors and editing. Sound is diegetic from the DJ.
Body language: denotation of fun dancing by the girl, conotes a quirky style and juxtaposes from the DJ's vague movement.
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