Wednesday, 10 April 2013

Theoretical evaluation of production

1B. evaluate your courseowrk in relation to a media concept.

Media Language


Camera -

 Close up of DJ mixer, fast jumpcuts zooming in and out: Parallel to the music as it is quick and punchy. Connotes an energetic style to the song and relates to the song dance genre.

Still and central framing – The camera remains still as the girl dances.

Two shot framing – there is a shot of the DJ and female singer. This highlights that they are a band. Body Language: The girl is dancing around as she is the singer, the Dj remains aloof and doesn’t make eye contact with the camera. These two elements highlights the bands relationship.

Close-up: close up of the dj’s face as he remains disconnected from the camera.
 
Editing: 

Re-winding: when the girl sings ‘oh no’ and whilst the dj’s hand flicks up and down. This connotes a quirky style to the video and runs parallel to the sound.(synchronous). This denotes that the dj sound is diegetic, we believe the sound and lisyncing is real.

Slow motion – The scene of the girl dancing against a black and white background have been edited using slow motion. This connotes a relaxed part of the song and creates the illusion of her weaving in and out of the lined background.

Fast-forward: some shots of the dj have been fast-forwarded to make him look busier

Colour: the brightness and clarity of the white shots have been enhanced using 'alien lab' effect
Lighting:

Pink and green background – connotes a fun atmosphere and style to the video as well as matching the style of the song. Works well with the different genders of the band. conotes artificial lighting.

Sound: non diegetic, synchronus and parallel sound that matches the action of the actors and editing. Sound is diegetic from the DJ.

Body language: denotation of fun dancing by the girl, conotes a quirky style and juxtaposes from the DJ's vague movement.




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